Month: June 2015

My 10-Minute Promotion

I’m not sure when this started, but this morning I discovered the “giveaway” on amazon. A “giveaway” is a drawing, a contest hosted by just about anyone (for example, me) and managed by amazon.

So I decided to try a giveaway to promote Death and White Diamonds. I had no idea how many people would see the giveaway, even less of an idea how many might respond. I decided to give away three copies. I agreed every fourth entry would win a book. The contest would begin this morning and would run until all three of the books were awarded, or June 30, whichever came first. I figured I could get a dozen entries in a week. Still, I was concerned that the week would go by and the books would go unawarded.


At 11:02 eastern time, I announced the contest with a tweet using the hashtag #AmazonGiveaway. Ten minutes later, amazon notified me that three winners had been selected, the giveaway was over.

Apparently, in response to my tweet, amazon received an entry, on average, every 30 seconds. Such is the power of the right hashtag.

I’m pleased to know that amazon will send paperbacks to the three lucky winners. I hope the winners enjoy the book. Perhaps they’ll post a review. But I wish I could have held out just a little bit longer.


BooksNJ 2015

If you’re in or near NJ and you love books, you’ll want to spend Sunday at BooksNJ 2015. Not only because I’m going to be there (although I’d love it if you come by and say hello) but because it promises to be a great place for book lovers of all ages to get together and celebrate the joy of reading.

“BooksNJ is a book festival celebrating writing, reading, and books!  The event features panel discussions, readings, storytelling and crafts.  It’s fun for all ages and there’s something for everyone.”

There are approximately 30 panels on the schedule, plus workshops, keynotes, and, especially for the kids, story time.

The festival takes place on the grounds of the Paramus Public Library. From 3:20 – 4:00, you will find me speaking on a panel – Tickle Me Author: how to write funny. The rest of the afternoon, I’ll be hanging out in Author’s Alley, signing books and chatting with readers, writers and book lovers. I’m looking forward to catching up with friends and colleagues, including Steve Rigolosi, Ilene Schneider, Eileen F. Watkins and Dave White. But even more, I’m looking forward to making new friends.

And as if that wasn’t enough, the weather forecast for Sunday is perfect for an outdoor festival. I hope to see you there.

In other book news, I learned today that Death and White Diamonds has been nominated for the David Award for best mystery, to be given out at Deadly Ink, NJ’s annual gathering of readers, writers and fans of the mystery genre. I’m flattered to receive the nomination and honored to be listed along with such talented writers. The other nominees include Jeff Cohen and E.J. Cooperman, Jane Cleland, Steve Rigolosi (there’s that name again), Annette Dashofy and Janice MacDonald.

Deadly Ink will take place in New Brunswick, NJ on August 7 – 9. If you love mysteries, you belong at Deadly Ink.